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shaboozey delivers a live performance during Audacy’s 12th Annual We Can Dwell event at Prudential Centre on September 26, 2025, in Newark, New jersey.

Key Takeaways:

• The rebranding initiative by Domino’s showcases a new jingle performed by Shaboozey, marking a important shift in the brand’s identity.
• This transformation introduces an updated logo and vibrant color palette alongside the catchy slogan “Dom-mmm-inos.”
• The marketing strategy highlights the increasing impact of country music within mainstream advertising and brand representation.

A New Melody for Domino’s Pizza

Shaboozey is taking center stage to lend his songwriting expertise to Domino’s. The renowned country musician has composed an exhilarating new jingle that plays a crucial role in the pizza chain’s comprehensive rebranding campaign.

This revitalization signifies Domino’s first major rebranding effort in over thirteen years.The refresh includes modernized typography, brighter red and white colors, and an inventive logo—“Dommmino’s,” featuring three extra “m’s” at its core.

The song titled “A Bar Song (Tipsy)” is central to this initiative; Shaboozey is credited with crafting this memorable tune. In a promotional video from Domino’s showcasing these updates, viewers can see Shaboozey—whose real name is Collins Obinna Chibueze—recording “Dom-mmm-inos.” Partnering with this Grammy-nominated artist certainly aids in appealing to younger demographics.

A Commitment to Staying Relevant

“As we near our 65th anniversary as a brand, we understand that maintaining relevance necessitates continuous innovation while being bold for our current and future customers,” stated Kate Trumbull, Executive Vice President and Global Chief Marketing Officer at Domino’s during an interview with ADWEEK. She emphasized that it involves enhancing what makes us remarkable rather than changing merely for change’s sake.

Cultural Resonance Through Music

Recognized for blending hip-hop influences into country music, Shaboozey was well-prepared to create an engaging jingle for Domino’s. “Pizza possesses this remarkable ability to bring together individuals from various backgrounds across generations and cultures—and no one does it better than Domino’s,” he expressed in a press release. “It was genuinely enjoyable to be the voice behind such cherished food.”

Touring Triumphs Amidst fresh Beginnings

Pursuing his “The Tall American Avenue Designate Tour” promoting his platinum-selling album *Where I’ve Been Is Not Where I’m Going*, released in May 2024, Shaboozey commenced his tour on September 22nd in indianapolis. The tour will make stops in cities like Philadelphia, Nashville, and New Orleans before wrapping up at House of Blues Orlando on October 16th.