Sad marks a transformative chapter for​ ikonika, the multifaceted artist known as Sara Chen. For the first time, she showcases her own vocals prominently in her music, establishing herself ​as a captivating ⁣and ethereal figure in ​the pop landscape. While she often embodies ‌the role ‌of a smooth R&B singer (as heard in “Hear⁢ to Yoru Heart”), ⁣there ⁣are moments—like on the edgy⁣ and entrancing “Whatchureallywant”—where she exudes an alluring‌ confidence that commands attention on the dancefloor, blending elements from bass music with South African amapiano influences.

Ikonika has been a meaningful force within underground electronic music for many years, having been associated ‌with Hyperdub for nearly two decades. Her dynamic releases like “Your Body,” released in 2020, ⁣and “The Library Album,” from ​2018, have solidified​ her reputation as an audacious producer with a warm touch. However, “Sad” feels like a fresh ⁢beginning; it draws inspiration from both northern and southern African ⁢sounds—reflecting Chen’s Egyptian heritage—in tracks such as “sense Seeker” and‌ “Gone.” The lyrics ‌delve into themes of safety and emotional connection, elevating her persona beyond just being ‍a “party starter” to someone who explores deeper emotional landscapes.