Image

Image Credit

Matt Winkelmeyer / Workers via Getty Photography

Image Alt

Execrable Bunny poses with the Album of the Yr, Easiest Música Urbana Album, and Easiest Global Tune Efficiency Awards all through the 68th Grammy Awards

Image Dimension

panorama-medium

Key Takeaways:

• DeBÍ TiRAR MáS FOToS became the significant Spanish-language album to acquire Album of the Yr on the Grammy Awards.
• Execrable Bunny’s catalog noticed a 117% spike in streams and a 591% jump in digital gross sales after the obtain.
• A immediate on-stage moment with Trevor Noah helped enhance fan engagement despite no dwell efficiency.

Must you idea world movie superstar Execrable Bunny couldn’t win any bigger, you’d be injurious. The Puerto Rican rapper and singer’s total catalog bought a enhance thanks to his dominance on the Grammy Awards this previous Sunday (Feb. 1).

Execrable Bunny gained the coveted Album of the Yr for DeBÍ TiRAR MáS FOToS, beating out a talented field that incorporated Kendrick Lamar, Leon Thomas, Clipse, Sabrina Chippie and Lady Gaga, among others. It used to be the significant time a Spanish-language album earned the Grammys’ top prize.

The 31-one year-light, born Benito Antonio Martínez Ocasio, also former his time on stage to right make stronger for immigrants and to condemn ICE. Earlier within the impress, whereas accepting the Grammy Award for Easiest Música Urbana Album, he said, “Before I verbalize thanks to God, I may verbalize ICE out.” The moment drew dapper applause from the viewers on the Crypto.com Arena in Los Angeles.

Undoubtedly thanks to his excessive-profile wins, Execrable Bunny’s track has surged on streaming sites. Billboard reviews that the King of Latin Entice executed virtually 36 million streams — up 117% — the day after the awards impress. He also offered over 3,000 digital singles — up 591% — per Luminate. While his catalog of six albums all bought a bump, the bulk of the gross sales and streams were for his DeBÍ TiRAR MáS FOToS album, released in January 2025.

What makes the feat even extra spectacular is that Execrable Bunny didn’t build on the prestigious award impress. It’s now not that he didn’t desire to. It sounds as if, he used to be contractually unable to since he’ll be headlining Apple Tune’s Sizable Bowl Halftime Veil on Sunday (Feb. 8).

No longer performing used to be section of a playful moment Execrable Bunny shared with host Trevor Noah all through the award impress. At one point, Noah recited a translated model of the DeBÍ TiRAR MáS FOToS title track, “DtMF,” whereas urging the singer to be a a part of him. Execrable Bunny gave in and a sung a bar, alongside with a corpulent band, to the satisfaction of the attendees and viewers.

Essentially based mostly on Billboard, it used to be “DtMF” that noticed one of the best uptick in streams, virtually quadrupling in plays from the closing week. With the upcoming Sizable Bowl efficiency, inquire of of to listen to and movement even extra Execrable Bunny than ever.