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Steph Chambers/Contributor via Getty Images and Prince Williams/Contributor via Getty Images
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GloRilla and Duke Dennis
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The recent collaboration between glorilla and Duke Dennis marks the launch of the new ICONS campaign by Accurate Faith, which debuted on August 7, 2024. This initiative is part of their Fall 2025 collection, following successful partnerships wiht notable artists like Megan Thee Stallion and YG. Featured on their official website, this latest collection includes a variety of activewear, varsity jackets, and nostalgic fashion pieces.
GloRilla expressed her enthusiasm for this partnership in a statement: “Accurate Faith is known for its iconic designs that speak volumes; however, it represents much more than just style,” she stated to XXL. “It’s about embracing confidence and being unapologetically yourself.”
duke Dennis also shared his excitement about collaborating with Accurate Faith: “Partnering with a brand that celebrates Hip Hop culture and also gaming is truly an honor,” he remarked. “This campaign encourages individuals to present themselves boldly—something I’ve always aimed to do while connecting authentically with my audience.”
kristen D’Arcy, Chief Marketing officer at Accurate Faith, elaborated on the campaign’s vision in a press release: “The ICONS campaign for 2025 highlights the essential values that have defined Accurate Faith over two decades—authenticity, individuality, and self-expression.” She added that they are thrilled to introduce these ideals to a new generation through their partnership with glorilla and Duke Dennis—two influential figures who exemplify what it means to be iconic while encouraging everyone to ‘Embrace Your True Self.’
Earlier this year, GloRilla made headlines when she dropped some provocative lines in the remix of Jorjiana’s track “ILBB2.” In her verse she rapped about her preferences while playfully referencing Duke Dennis directly. His response was positive yet slightly bemused by her lyrics but acknowledged how it led to an influx of messages from fans.
this collaboration not only showcases fashion but also emphasizes self-identity within contemporary culture.