The 2025 edition of Tomorrowland has set a new benchmark on TikTok, attracting an incredible 74 million viewers over its weekends, thus earning the distinction of being the platform’s “largest live event ever,” as confirmed by festival organizers.
This remarkable milestone represents a dramatic rise from last year’s livestream, which attracted only 16 million viewers according to tiktok data. The groundbreaking event allowed fans around the globe to experience the festival live from Boom, Belgium through a dedicated #Tomorrowland hub that featured continuous programming, exclusive behind-the-scenes footage, interactive fan experiences, and collaborations with various artists and creators.
“Electronic music is among the most favored genres on TikTok,and Tomorrowland offers an unparalleled experience that showcases electronic music at its best,” remarked Michael Kümmerle,Global Head of Music Partnership Progress at TikTok. “Thanks to the commitment and effort of the entire Tomorrowland team, this year’s festival triumphed in creating unforgettable moments that will be remembered for years.”
This year’s standout performers on TikTok LIVE included Belgian techno icon Charlotte de Witte, Dutch EDM sensation Martin Garrix, and Norwegian artist Alan Walker. Content associated with #Tomorrowland amassed an extraordinary total of 2.4 billion views over two weeks—making it the most viewed festival account on TikTok with over 9.2 million followers.
“This extensive global partnership has significantly enhanced Tomorrowland’s visibility on TikTok,” Kümmerle added. “it has evolved into one of the most influential music accounts on this platform while generating remarkable engagement both online and offline for participating artists in this exceptional campaign. We are excited about creating even more extraordinary experiences alongside Tomorrowland as their premier content partner.”
Connect with Tomorrowland:
X: x.com/tomorrowland
TikTok: tiktok.com/@tomorrowland
Instagram: < a href = " https://musicsoundwizard.com/" > < strong > instagram . com / tomorrow land
< strong > Facebook : < a href = " https://musicsoundwizard.com/" > facebook . com / tomorrow land