Image Representation
Image Credit
Barry Brecheisen / Contributor via Getty Images
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Main Insights:
- The storm Storm Smoothie, created by Erewhon and Travis Scott, is priced at $22.
- This beverage features a blend of banana,coconut milk,lime juice,spinach,and other tropical elements.
- This collaboration follows Scott’s previous partnership with Erewhon for wellness drinks during Coachella 2025.
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A New Partnership Unveiled
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travis Scott, the renowned rapper, has once again joined forces with Erewhon. On June 30th (Monday), the upscale grocery chain revealed their latest collaboration: the Storm Storm Smoothie.
A Sneak Peek into the Creation Process
A promotional video released online showcases scott alongside Don Toliver and sheck Wes as thay arrive at Erewhon. The trio quickly heads to the kitchen where they combine pineapple, dragon fruit, lemon, and more in a blender before serving themselves a refreshing drink.
Cruising with New Beats
The footage transitions to Scott driving through a parking garage while playing an unreleased track that is likely from his eagerly awaited compilation album,JACKBOYS 2. In this new song he raps about hitting up locations in his signature style. Check out the full promotional clip below!
The Inspiration Behind the Name
The name “Storm Storm Smoothie” appears to be inspired by Scott’s daughter,Stormi. According to Erewhon’s description of this smoothie concoction, it includes banana, coconut milk, lime juice, spinach along with coconut yogurt among other ingredients.
A History of Triumphant Collaborations at Erewhon
This isn’t Travis Scott’s first venture with Erewhon; during coachella in April he collaborated on three wellness beverages—Golden Eye, Life Power and Liquid Gold—which were sold for approximately $7 each.
Celebrities Joining Forces With Erewhon:
erewhon’s trend of celebrity partnerships is well-established. Hailey Bieber made waves in 2022 when she launched her popular Strawberry glaze Skin Smoothie through this Los Angeles-based grocery store. Following her success many influencers and artists have followed suit; The Kid LAROI introduced The Women smoothie in early 2024 while Tyla recently debuted her tropical Bliss smoothie last month.
Musing on Recent Musical Rivalries:
On another note within music circles; Travis seems unperturbed by pusha T’s diss featured on Clipse’s “So Be It.” However Bun B from Houston suggests that might be wise advice for him not to retaliate aggressively. During an appearance on Shannon Sharpe’s “Nightcap” podcast he cautioned Scott to “exercise caution”.